Corporate Sponsorship and Cause Marketing for Breast Cancer Awareness
We work with incredible brands to bring breast health information to your customers in a creative and memorable way. Here we share how brands have worked with us to save lives around the world.
Google creates short film promoting Know Your Lemons award-winning app
Named by the Webby Awards as the Best Health and Fitness app of 2025 (beating Apple Fitness!) our Know Your Lemons app serves over 100,000 users globally, and saves lives with it’s refreshing approach to education. Google promoted our app by producing this short film.
CBS Turns Pink for Know Your Lemons with Elsbeth and Beyond the Gates
CBS brought breast health education into entertainment through its award-nominated series Elsbeth. The partnership included turning CBS pink for an evening and promoting breast health education between shows during the Elsbeth marathon. The partnership culminated in a red carpet premiere in New York City.
After this success, we partnered with CBS Daytime Drama, Beyond the Gates, where Tamara Tunie and Gayle King promoted our app and charity as part of the storyline with CBS Mornings.
Hologic promotes mammograms with Know Your Lemons
Encouraging screening is a critical part of early detection. Hologic trained employees as volunteer educators across Europe, and promoted the Know Your Lemons campaign to better connect with the communities they serve, in multiple languages.
Crumbl Cookies, saves a life with a sweet campaign
Crumbl Cookies curated its iconic cookie box with all pink cookies to put breast health awareness directly into the hands of its customers with a donate at the till promotion and sharing the 12 signs of breast cancer in store and through an online campaign reaching 1.5 million. In just one week, Crumbl raised $72,000 to support our organization and further breast health education with their customers, resulting in a diagnosis two weeks later—crediting Crumbl for saving her life!
CupShe, surviving to thriving
Cupshe, a global fashion retailer, launched its From Surviving to Thriving campaign to share the stories of three breast cancer survivors from different backgrounds. The collection celebrated their resilience while using fashion as a platform to bring greater visibility to breast health education. Cupshe donated 100% of profits from the collection to support self-exam education.
Yalea has a vision for education
Yalea, an all-female eyewear brand, has made breast health education an ongoing part of its commitment to empowering women. By aligning its values of freedom, beauty, and independence with our organization, Yalea helps champion the importance of early detection and knowing the 12 Symptoms of Breast Cancer. The partnership brings education to customers through product innovation, in-store experiences, and digital engagement year after year.
Bering’s Time is Life Campaign
BERING partnered with our foundation to create its Time is Life campaign centered around knowing the 12 Symptoms of Breast Cancer. The campaign transforms BERING’s connection to time into a meaningful reminder to make time for breast health education. The partnership has built strong consumer trust, brand alignment, and social credibility while helping breast health information reach new audiences and raising more than $40,000 for our education programs.