Press Kit: Know Your Lemons Foundation

About the Know Your Lemons Foundation

The Know Your Lemons Foundation is an internationally recognized breast health charity, dedicated to empowering individuals around the world with life-saving breast cancer education. Through innovative and approachable resources, the Foundation seeks to demystify breast health, eliminate fear, and ensure that breast cancer awareness and early detection knowledge is available to everyone, no matter their gender, language, or educational background.

Our vision is a world where breast cancer is detected early, and lives are saved through education, understanding, and action.

Key Facts & Figures

• Founded: 2016

• Founder & CEO: Dr. Corrine Ellsworth Beaumont, PhD

• Headquarters: USA

• Global Reach: Over 1.85 billion people educated in 40+ languages

• Flagship Program: Know Your Lemons World Breast Alliance, including the “12 Signs of Breast Cancer” campaign and volunteer educator training course. With nearly 100 partner organizations.

• Mobile App: Available for free, providing personalized screening plans, self-exam guidance, and mammogram preparation for users of any gender, in multiple languages

• Trained over 1,000 volunteers in over 70 countries.

Our Mission

The Know Your Lemons Foundation’s mission is to improve breast cancer survival rates globally by educating individuals on the 12 symptoms of breast cancer, how to perform a self-exam, and understanding their screening options. We aim to break down cultural, linguistic, and societal barriers that prevent people from seeking early detection and medical advice.

What Makes Us Unique

The Power of Lemons: The Foundation’s use of lemons as a visual metaphor has transformed breast cancer education. The iconic “12 Signs of Breast Cancer” graphic uses lemons to represent different symptoms, making it easier for people to understand and remember what to look for.

Inclusive & Accessible: The Know Your Lemons Foundation’s resources, including the Know Your Lemons app, are designed to be inclusive of all genders, and are available in more than 30 languages, helping to bridge the information gap in underserved communities.

Innovative Education: In addition to print and digital resources, the Foundation uses a wide range of engaging tools, from interactive online content to mobile apps, workshops, and video guides, ensuring the content is accessible to all learning styles.

Flagship Initiatives

Know Your Lemons App: A free app available on iOS and Android that offers personalized breast cancer screening plans, monthly self-exam reminders, guided audio lessons, and mammogram preparation tips. It’s a must-have tool for everyone, regardless of gender or age.

12 Signs of Breast Cancer Campaign: The visual campaign that uses lemons to illustrate common signs of breast cancer has become a globally recognized tool, used in clinics, hospitals, and community centers worldwide.

Know Your Lemons World Breast Alliance: The Know Your Lemons Foundation trains volunteers, healthcare workers, and community leaders across the world to become certified breast health educators, equipping them with the tools to teach interactive breast cancer awareness classes in their communities.

Media Resources

To obtain videos and high resolutions files, contact hello@knowyourlemons.org with your preferred dimensions. Otherwise, there is content on Youtube as well as the gallery at the bottom of this page.

Photos: High-resolution images of the “12 Signs of Breast Cancer” campaign, the Know Your Lemons mobile app, educational workshops, and more.

Videos: Downloadable video resources, including explainer videos of the Know Your Lemons app, the 12 Signs of Breast Cancer, and testimonials from breast cancer survivors and advocates.

Press Releases: Access our latest press releases, including news about Breast Cancer Awareness Month activities, new app features, and global education partnerships.

Founder Bio: Dr. Corrine Ellsworth Beaumont

Dr. Corrine Ellsworth Beaumont, a designer turned health educator, is the visionary behind the Know Your Lemons Foundation. After losing both grandmothers to breast cancer, Dr. Beaumont pursued her PhD in information design and developed the iconic Know Your Lemons visual system. Today, she leads the Foundation with the goal of making breast cancer education clear, accessible, and universal. Her work has been featured in the media globally, and she has been recognized for her innovative approach to breast cancer awareness. View her TEDx Talk here.

How You Can Help

Donate: Your contributions help the Know Your Lemons Foundation create new educational materials, reach more communities, and continue offering free resources like the Know Your Lemons app.

Partner With Us: We collaborate with organizations, healthcare providers, and businesses around the world to provide breast health education and resources. Contact us to learn how you can partner with the Know Your Lemons Foundation.

Become a Volunteer: Join our global network of certified breast health educators and bring life-saving information to your community.

Contact Information

Press Inquiries:

Dani Edgar, dani@knowyourlemons.org

Website: http://www.knowyourlemons.org

Social Media:

Facebook: @KnowYourLemons

Instagram: @knowyourlemons 12 signs post is here.