First World Breast Alliance Partnership in South Africa: Punch for Pink
What is Punch for Pink?
Founded in 2023, Punch for Pink (PFP) serves as an inclusive platform within the breast health space in South Africa. We are on a mission to rebrand breast cancer, untie the pink ribbon and reframe the narrative. PFP works tirelessly to remove stigma and fear and replace it with collaboration and optimism. Most importantly, we act as an organizational facilitator for greater collaboration and communication between local breast cancer organizations, government, the medical fraternity, social impact investors and the South African public. We create purposeful campaigns that lead to meaningful public conversations, collectively working towards the transformation of our society and the reduction of breast cancer mortality rates in South Africa.
The core vision for Punch For Pink is to be three things:
A vehicle for education on all things breast health.
A platform for collaboration between local breast cancer organizations, government, the medical fraternity, the public and social impact investors.
A movement for active participation which aims to raise funds and engagement with the cause.
Working as a World Breast Alliance Member with Know Your Lemons
Punch for Pink is proud to partner with Know Your Lemons as arguably the world’s leading breast cancer awareness organization.
Know Your Lemons demonstrates the power of disruptive and innovative design thinking as a means to maximize public engagement with lifesaving information around early detection of breast cancer.
The Know Your Lemons World Breast Alliance directly correlates with PFP’s mission to maximize collaboration in the breast health education sector.
The vibrance and optimism of the Know Your Lemons brand really resonates with our own vision, mission and values.
About the Founders of Punch for Pink
Punch for Pink's founders: Marli Du Toit (left) and Kayang Gagiano (right).
Punch for Pink’s founders are Kayang Gagiano (co-founder), a social impact brand strategist and Marli Du Toit (founder), a breast cancer survivor and social entrepreneur. Kayang and Marli have been friends for over 20 years and Marli’s breast cancer journey served as a catalyst for creating Punch For Pink.
The team identified a need to destigmatize breast cancer in South African communities through vibrant and inclusive awareness campaigns.
Post by: Kayang Gagiano, Founder and Chief Content Officer at Punch for Pink (Cape Town, South Africa)
