Our Mission, Vision, and Values

Know Your Lemons Foundation was founded in 2014 by Dr. Corrine Ellsworth-Beaumont, a designer who lost her grandmothers and a close friend to breast cancer. She created the #knowyourlemons campaign as an initiative to help improve early detection of breast cancer through symptoms and screening education in a fun, accessible, and inclusive way. Read her story —>

Our vision is a world where fewer women and men are diagnosed with breast cancer at late stages, because they can more easily recognize and report symptoms, and when no symptoms are apparent, get screened for breast cancer.

The Know Your Lemons Foundation’s mission is to improve early detection of breast cancer worldwide through creative and empowering education. We do this through three initiatives: our early detection app, classes taught by trained volunteer educators, and our global campaign available on social, in print, and online in over 30 languages.

We make information beautiful and accessible to a wide and diverse audience. We overcome the barriers of taboo, fear and literacy that have held breast cancer ‘awareness’ back for decades. We are friendly, accessible, and inclusive.