Know Your Lemons and Hologic Join Forces to Turn Breast Cancer Awareness into Action

29 September, 2023

MARLBOROUGH, Mass.—Hologic, Inc., a global leader in women’s health, today announced a series of activities promoting the importance of breast cancer screenings throughout Breast Cancer Awareness Month, including a global partnership with Know Your Lemons, a nonprofit organization committed to improving early detection of breast cancer worldwide through creative and empowering education.

“We’ve long admired the work done by Know Your Lemons to provide resources to women worldwide to help them understand breast health and breast cancer risk factors”

This year, Hologic will partner with Know Your Lemons, a global nonprofit, which works to improve early detection of breast cancer through symptom and screening education in a fun, accessible and inclusive way. Hologic’s partnership will be a part of a broader educational campaign called #KnowBreastCancer that will leverage the creative imagery developed by Know Your Lemons founder Corrine Ellsworth-Beaumont, MFA, Ph.D. It will include dynamic posters for use in healthcare providers’ offices, sponsored content on the Know Your Lemons app explaining the importance of self-exams and custom content on both parties’ social media channels. All materials will be available in multiple languages beginning in early October.

“We’ve long admired the work done by Know Your Lemons to provide resources to women worldwide to help them understand breast health and breast cancer risk factors,” said Erik Anderson, President of Hologic’s Breast and Skeletal Health Solutions Division. “As the global leader in mammography, we know how important accessible screening education is and we’re confident this campaign with Know Your Lemons will have a meaningful impact during Breast Cancer Awareness Month and beyond.”

“As a global charity, it is critical to have the support of industry to fund our mission for early detection. Hologic’s leadership in breast health and commitment to women’s health worldwide is exemplified by their sponsoring our educational outreach, championing our message and supporting our app. We are proud to partner with such a passionate company as Hologic,” said Ellsworth-Beaumont.

Hologic and Know Your Lemons encourage the public to download the Know Your Lemons app and then share what they have learned from it on social media using #KnowBreastCancer. For more information, visit www.Hologic.com/KnowBreastCancer.