NA-KD + Know Your Lemons Team Up For October to Educate for Early Detection of Breast Cancer!
PRESS RELEASE
OCTOBER 2022
NA-KD launches a lifesaving collaboration
during breast cancer awareness month: a charity
campaign with the global organisation, ‘Know
Your Lemons’
NA-KD takes action over October in order to highlight Breast Cancer Awareness month. Together with the non-profit charity Know Your Lemons, the goal is to educate people about breast cancer signs and symptoms which many are still not familiar with. To fund their work, NA-KD will donate 5% of their pink collection over the month of October directly to Know Your Lemons. Check out the collection: https://www.na-kd.com/en
With an aspiration to draw attention to Breast Cancer Awareness month over October, NA-KD
teamed up with the non-profit charity Know Your Lemons, an organisation which educates
people around the world by creating and sharing accessible infographics that detail the
symptoms and signs of breast cancer. Using different shaped lemons, they compare them to
breasts affected by cancer; not only like lumps and bumps, but also the less obvious changes in
colour, size and shape.
“For us at NA-KD it is completely a given to be involved and support the important work Know
Your Lemons does, this is a partnership we are very proud and happy to be a part of. Together,
we contribute to more people surviving cancer, “ says NAKD’s Global PR Manager, Julia Alqvist.
Know Your Lemons have also created an award-winning Breast Health Breast Self Exam App
that tracks your period, talks about the 12 signs of breast cancer, early detection, customizes
your screening plan, prepares and books your mammogram.
To support Know Your Lemons lifesaving work, NA-KD will support their work by donating 5% of their
pink collection sales to Know Your Lemons over the month of October. NA-KD will also be encouraging
customers to download the new "Know Your Lemons" breast health app designed to educate with a
twist of lemon for early detection.
"To improve early detection, it's critical for us to work with strong brands that are willing to invest
in women's health," said Dr. Corrine Ellsworth-Beaumont, Founder of the Know Your Lemons
Foundation. "We are so pleased to be working with NA-KD who is supporting our work in such
an impactful way through financial support and leveraging their network to make sure as many
customers and employees are educated as possible about the symptoms of breast cancer. It's
truly a lifesaving collaboration!"
This lifesaving collaboration is one of the most important for NA-KD and will start the 1st of
October. With great honour, NA-KD is looking forward to being a part of the journey towards
educating people and saving lives together with Know Your Lemons.
The launch date for the collaboration is: October 1st
For more information, contact:
press@na-kd.com
About NA-KD.com
Swedish NA-KD launched in January 2016 with a goal to deliver the latest trends at an
affordable price. With a close connection to the biggest influencers in Europe, NA-KD has
quickly established itself as a leading fashion player for Millennials and Gen Z. Currently, NA-KD
has over 10 million monthly visitors to na-kd.com and 3,3 million followers in social media -
making it one of the fastest growing brands in the world. Being truly global, NA-KD delivers the
latest trends to more than 100 countries every month and is represented by over 600 retailers
world-wide.
About Know Your Lemons Foundation
The Know Your Lemons Foundation was established in 2017 by designer Dr. Corrine Ellsworth-
Beaumont after losing two grandmothers and a close friend to breast cancer. Using colorful,
memorable visuals using lemons as a metaphor for breasts, the #knowyourlemons campaign
has reached over 1 billion people around the world, in 31 languages becoming the most
successful breast cancer campaign globally. Their “Know Your Lemons” breast health app won
a coveted Webby Award nomination, and is launching a new version October 1st that assesses
breast cancer risk, creates a custom screening plan, teaches self-exam and sends reminders
timed to an individual’s body. More information can be found at Knowyourlemons.org.
Know Your Lemons Media Contact
Irene Benson, irene@knowyourlemons.org | 801-410-0231 | knowyourlemons.org |
@knowyourlemons