Know Your Lemons to Expand Retail Campaign with Season for Squeezin’ to educate for Breast Cancer Awareness
We are thrilled to announce the aquisition of the incredible ‘Season for Squeezin’ campaign developed by Julie Hogan. By incorporating this summer retail campaign into our suite of initiatives, we will be able to reach even more women.
This began initially as a collaboration. Through the latter half of 2023, Season for Squeezin’ and Know Your Lemons worked in tandem to ensure women:
Knew that there are more signs of breast cancer than ‘just a lump’
Knew how and when to give themselves a squeeze (hint: not just in October!)
Knew that a lump is something —and if you have concerns it is OK to talk to your doctor
Together, we reached hundreds of thousands of women with our messaging, through collaborative social media posts, a series of Instagram lives, and a joint campaign with our wonderful partner, Cupshe.
We are excited to continue our work to turn awareness into action together. Here is Julie’s story about how this campaign came to be and the exciting possibilities for the future, in her own words:
How ‘Season for Squeezin’ Began
I launched Season for Squeezin’ in May ‘23 while in the middle of radiation and my second round of chemo for stage 3 breast cancer, to drive breast cancer action, with the message of teaching women to give themselves a squeeze each time they put on swimwear, and the mission of getting swimwear tags on every piece of swimwear sold.
While dreaming up this idea last spring, I never would have imagined our little non-profit start up would lead us so quickly to establishing partnerships with 40+ international swimwear brands, who agreed to place call to action tags on their pieces.
As we approach our first full year of Season for Squeezin’, and what we do next, it’s hard to ignore the trends I see in Silicon Valley as a tech start-up executive. In this industry, consumers are losing their appetite for single point solutions and are seeking all-in-one platforms. In response, we’re seeing the winners in each category become the consolidators, absorbing tools that don’t need to operate as stand alone solutions, and instead a piece of a more holistic solution to better serve customers.
With this in mind, I have a hard time seeing Season for Squeezin’ achieving the next level of results and impact as a stand alone brand. I am running Season for Squeezin’ while still operating as a full time executive in the tech industry. Simply put - I’m not going to be able to give this the attention and focus our mission and audience deserves. Additionally, there are so many stand alone Breast Cancer nonprofits in existence, as the founder of Season for Squeezin’, - I don’t want to contribute to the noise and confusion.
Rather than continuing down the path of standing this up as a solo venture, I am thrilled to announce that starting May 10, 2024, Season for Squeezin’ will officially become part of Know Your Lemons.
We believe the demographic of women impacted by breast cancer can be better served and educated by the overall power of our partnership.
With the transition, I will be accepting a board seat, and will continue to support the vision and mission of Know Your Lemons.
I am so grateful for the progress Season for Squeezin’ has made in it’s first year, and cannot wait to see what the future holds as we drive even more action as we become part of the incredible brand of Know Your Lemons.
All my gratitude,
Julie
