Worldwide Breast Cancer has created a fun and engaging Know Your Lemons® mobile app for breast health. The app builds on their successful award-winning design and friendly lemon visuals seen by over 200 million people so far. Dogtown Media helped bring the app to life with its dedicated development team.

Know Your Lemons have been effective in helping advocates recruit people for a breast cancer registry in Turkey.

Know Your Lemons cross section increases breast tactile knowledge for self-exam by more than 70% when tased with users.

The 7 steps we use to create a strong communication tool.

How an image and a soon-to-be-app are going to change breast cancer

Every year we update the Know Your Lemons materials, and with the global attention we received this year we've been able to gather more insight and feedback from patients, educators and doctors from around the world than ever before.

It's every communicator's dream to reach viral status for their campaign. In January, that happened to Worldwide Breast Cancer's #knowyourlemons breast cancer awareness campaign. In just 3 weeks, we reached over 166 MILLION people around the world.

This week we bring you to Africa so you can meet an amazing Global Education Partner, Dr. Lily Gutnik. She has been a force for good in educating men and women on the symptoms, treatment, and prevention of breast cancer in many parts of the world and particularly in the state of Malawi in central Africa.