Bering + Know Your Lemons: Time is Life

Amidst all the beautiful things in life, we easily forget what is most important - our health. Each year, over 2 million women worldwide receive a drastic diagnosis: breast cancer. What can be done to combat this disease and to help those affected? October is Breast Cancer Awareness Month, and its purpose is to address these questions. Like every year, dedicated organisations will be raising awareness, and around the globe, people will be pinning pink bows to their clothes as a symbol of solidarity.

Powerful statement

The Danish design brand BERING is also taking part in the initiative and setting an example: under the motto „TIME IS LIFE“, a campaign will be launched in October in support of the Know Your Lemons Foundation, whose mission is the early detection of breast cancer through education. The special edition „TIME IS LIFE“ (RRP only €199,–) consists of a watch in striking pink with a matching silver bracelet and a charm adorned with pink.

The extravagant look has its model in nature - auroras that light up the Nordic sky in the most magnificent colours. With its powerful pink, the set is not only a fashion statement, but also a reminder of vital cancer prevention in everyday life: the charm bears the engravings „TIME“ and „LIFE“, and the watch has a special back case in which the slogan „TIME IS LIFE“ and a solidarity bow are incorporated.

For every set sold, BERING is donating 15 US dollars to the NGO Know Your Lemons Foundation. This cooperation goes beyond Breast Cancer Awareness Month in October and will continue raising awareness for the fight against breast cancer until 15 August 2023.

More information about the Know Your Lemons Foundation can be found HERE.

Buy the watch HERE.

Original campaign breaks taboos

The creative campaign “Know Your Lemons” uses the lemon as an analogy for the female breast to overcome taboos and fear. It provides clear information about the symptoms of breast cancer and how early detection saves lives. The campaign has so far reached over 1.5 billion people online through social media and the press.