The importance of addressing this situation has become all the more urgent given that breast cancer has now overtaken lung cancer as the world’s mostly commonly-diagnosed cancer, and is responsible for one in six of all cancer deaths among women.

Can lemons help educate about breast cancer in Malaysia?

Breast cancer is associated with some pretty strong taboos that can make a public campaign difficult. First, "breast" is often associated with sex, and displaying images of breasts can be a problem.